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Browse category "Branding"


*Winning* With Branding
*Winning* With Branding by Laurie Rogers If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. There probably aren't many people who have not heard of "Kraft Dinner" or who have not eaten i [...]

About Branding
Branding, type-establishment, character-determination, name it whatever you like, we are practicing it all the time. Admitted, in business the skill of developing a rapid insight could be invaluable. Imagine how great it would be if we would all deve [...]

ARE YOU BRANDING YOURSELF?
Are you placing your email address and URL on all correspondence? Many people forget to add this to important mailings and even their business cards. Today, most people prefer to email messages than make phone calls, so it is very important to have [...]

Articles and Internet Branding: 5 Steps to Success
Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn [...]

Branding
Branding Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the [...]

Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a pic [...]

Branding = Focus
Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the process of b [...]

Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question: Yes, I think you can use the idea of brandi [...]

Branding Basics
Branding is the process by which you try to become the first business a person thinks of when they consider purchaseing goods or services in your category. If you can "own" a word in the public's mind, you have a huge competitive advantage. Branding [...]

Branding Concepts
"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology. As a child, I was introduced to a relatively new hamburger [...]

Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number. [...]

Branding for profits
Branding for Profits copyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or [...]

Branding in printing
When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response th [...]

Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more th [...]

Branding that Sells
Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex. Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competitio [...]

Branding Versus Search Engine Optimization
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optim [...]

Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or opt [...]

Branding vs. Direct Response in Small Business Marketing and
Branding vs. Direct Response in Small Business Marketing and Advertising by Joel Walsh Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct re [...]

Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In [...]

Branding Yourself To Increased Profitability"
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is bra [...]

Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of th [...]

Branding, control and results - Submit Articles in Your Own
Article distribution is currently booming on the internet. Authors do it for a number of reasons. - It is a good way to be picked up by the search engines. - The backlinks from your resource box can help your search engine position. - You have the p [...]

Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources: a) the displayed page's title tag; b) the displayed page's description meta tag or, in default of same, the first characters of the page' [...]

Branding: Do You Stand Out From the Crowd?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching pra [...]

Branding: It's more than a logo
Branding: It’s more than a logo By Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word “branding” is f [...]

Branding: You are the Brand
Copyright 2005 Daniel Sitter What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, repli [...]

Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes [...]

CAFTA Drives Manufacturing PR Branding Messages
TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, "The Central American Free Trade Agreement is benefiting U.S. manu [...]

Co-Branding For More Traffic
Co-Branding For More Traffic By Barrett Niehus The opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased compet [...]

Community Branding Tip For Your MLM Business
was talking to a neighbor and fellow NWMer last year about marketing ideas....while we were both cleaning up our yards after Hurricane Isabel. He shared some pretty neat tips I'd call "community branding". Here's just one "semi" inovative idea for [...]

Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big wor [...]

Corporate Branding – Don’t Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companie [...]

Domain Branding More Important Than"New Trend Shows Domain B
"New Trend Shows Domain Branding More Important Than Ever Before." by Wayne Ford On Feb. 6th, 2003, websidestory Inc., [websidestory.com], a web analyzation company released a report showing that the majority of websites are now visited by direct na [...]

Ebook Rebranding - The New Ebook Marketing Power?
Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not enou [...]

Experience Branding" ? How to Survive as an Online Retailer
"Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that thei [...]

Immere Branding Guide VOL 1
THE BUSINESS OF BRANDING Good branding is vital to the long-term success and growth of your company, however, branding concepts are often poorly understood. For this reason Immere have put together a few simple ideas for consideration when branding i [...]

Immere Branding Guide VOL 2
BRANDING ACROSS MULTIPLE MEDIUMS The consistent delivery of a brand message is vital to the long term success of any brand, but with so many possible delivery mediums how do companies ensure this is maintained? Print, television, internet, multimedia [...]

Importance of Branding: What's in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, b [...]

Industry Pro Interview: Branding - Turning Your Customers I
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just [...]

Industry Pro Interview: Branding – Turning Your Custome
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it j [...]

Industry Pro Interview: Branding – Turning Your Customers In
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it j [...]

Internet Branding
Internet Branding by H. Vanoy Barton In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every si [...]

Internet Business Branding (Co-Branded)
Branding Affiliate websites is an area that is creating a lot of money for many larger companies that offer affiliate programs. This is how it works you sign up as an affiliate and choose a template that has the look at feel that you like and your i [...]

Internet marketing and keyword search - why branding should
Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to purc [...]

Keywords (a waste)! Branding Comes First!
Keywords, Keywords, Keywords... establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important. I did a little researc [...]

Magnetic Branding - How to Attract vs. Acquire Customers
What makes a company brand magnetic -- one that seems to effortlessly attract customers, revenue, media attention and employees alike? It only requires a look at nature itself to discover the answers. Invisible forces such as magnetism and gravity ha [...]

Nation Branding and Place Marketing - The Place
IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be des [...]

Personal Branding Techniques for Real Estate Agents and Brok
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate [...]

Pharmaceutical Branding
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and b [...]

POSITIVE COMPANY BRANDING
Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company's position in the marketplace. Identity, differentiation, and reputation are all part of the company [...]

Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfir [...]

Side-Step The Big Business Branding Techniques That'll
From the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding. Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question is, HOW CA [...]

Small Business And Branding – Why And How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus h [...]

Small Business Marketing And Advertising: Branding vs. Direc
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business [...]

Stop Branding Your Products and Start Branding Yourself!
Branding has power. Real power. A power that you can measure. But for those of us who have the dream of creating our own Internet Empire from our home cubicle or kitchen table, the Real Branding Power comes not from branding your business or product, [...]

Tales of the Touareg and other adventures in branding
You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchston [...]

the 4C's of Branding
The 4 C’s of Personal Branding By Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, [...]

The Art of Self Branding
How executives, salespeople and professional of all types can use personal branding to be more effective and successful. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long [...]

The Art of Successful Branding
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; i [...]

Think Beyond Today and Start Branding Your Future
One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no [...]

Use Your E-mail Address As a Branding Tool
Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in [...]

What is Branding and Why Do You Want It?
Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’ [...]

What is Branding, and Why Do I Need It?
The most valuable asset a company has is its Brand. You may laugh, but without an established brand or corporate identity you will have to work ten times harder and spend twice as much money to reach the same level of results as your competitor with [...]

Why branding is more than a pretty logo
Your brand is so much more than that cool little swoosh logo the graphic designer developed for you Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell [...]

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